Lee Trice founded The Trice Group in 1987. After growing that firm to become the largest appraisal company in the MidAtlantic Region, Lee co-founded Valucentric with Real Valuation Services to replicate that success on a national scale. In 2021, Valucentric was acquired by Opteon to escalate growth around AMC, Appraisal Staff, and PropTech SaaS solutions. Lee was awarded professional designations from the Appraisal Institute and RICS, which is a global and multi-discipline valuation professional organization.
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